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Ford Motor Company shows dramatic quality
improvement in 2007 J.D. Power Quality Survey
Ford Motor Company has the most
top-quality vehicles in the industry, according to a
customer-based initial quality survey released today by J.D.
Power and Associates.
In the research firm’s 2007 Initial
Quality Study (IQS), Ford Mustang, Mercury Milan, Lincoln MKZ,
Lincoln Mark LT and Mazda MX-5 Miata swept their vehicle
segments for top honors.
“We are designing and building
world-class vehicles, and it’s great to have this affirmation
from the customers who drive our cars and trucks every day,”
said Mark Fields, president of the Americas, Ford Motor Company.
“While we’re pleased that our internal focus on quality is
receiving this kind of recognition from J.D. Power and
Associates, we will not let up. We will continue to deliver even
more high-quality products that customers want.”
Overall, Ford, Lincoln and Mercury
nameplates placed among the top 10 nameplates, with Lincoln in
3rd place, Mercury in 8th place and Ford brand in 10th. Jaguar
Ford Motor Company received 14 total vehicle
honors, more than any other automaker. In addition to the five
first-place winners, the following vehicles also were recognized:
Ford F-150 LD: Large pickup
Lincoln MKX: Midsize premium MAV
Lincoln Navigator: Large premium MAV
Ford Fusion: Midsize car
Ford Econoline: Van
Ford Five Hundred: Large car
Mercury Montego: Large car (tied with Five Hundred)
Mercury Mountaineer: Midsize MAV
Volvo S80: Midsize premium car
The company’s overall ranking in the survey
climbed to 4th place from last year’s 7th, helped in part by the
performance of Ford’s recently launched vehicles.
Crossovers Lincoln MKX and Ford Edge received
high marks, as did the new Lincoln Navigator. Fusion, Milan and MKZ
continue building quality momentum. Edge ranked 4th in its segment,
midsize MAV, just behind Mountaineer.
Wixom Assembly Plant received a Platinum
Award, recognizing it as the industry’s best-quality performing plant
worldwide. This marks the first time since 1999 that a North American
assembly plant has received J.D. Power’s top award for producing
vehicles yielding the fewest defects.
Wixom Assembly Plant, which ended production
and was idled on May 31 as part of the company’s plan to align capacity
with demand, produced the Lincoln Town Car. The large premium car ranked
4th in its segment.
Bennie Fowler, vice president of Global Quality, Ford Motor
Company during the award session
Bennie Fowler, vice president of Global
Quality, Ford Motor Company, said Wixom’s performance underlines the
fact that Ford’s UAW-represented employees are dedicated to producing
quality vehicles, even as they face change.
“This is a testament to a committed and focused
workforce,” Fowler said. “They raised their game even as they prepared
to idle their plant.”
Ford’s Premier Automotive Group brands ranked
as follows: Jaguar placed 6th, Volvo placed 15th, Mazda placed 34th and
Land Rover placed 35th while also becoming the most-improved brand in
this year’s study.
All Photos: Ford
(June 1, 2007)