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Honda Achieves Highest Non-Premium Ranking in J.D. Power and
Associates Initial Quality Study
was identified as the top non-premium nameplate in the J.D.
Power and Associates 2007 Initial Quality StudySM (IQS), the
company announced today. The Honda Civic and the all-new Honda
CR-V ranked as top vehicles in the compact car and compact MAV
segments, leading Honda to rise in the nameplate rankings by two
positions to the fourth overall vehicle brand.
IQS serves as the industry benchmark
for new-vehicle quality measured at 90 days of ownership and
captures problems experienced by owners in two distinct
categories-quality of design and quality of production (defects
The study ranked nameplates and
vehicles based on survey reports of Problems Per Hundred Units (PPHU)
studied. Honda vehicles averaged only 108 PPHU, an improvement
of 2 PPHU over 2006.
The Honda Civic scored highest in the
Compact Car segment, with an IQS rating of 94 PPHU, and the all-new
Honda CR-V scored highest in the Compact Multi Activity Vehicle segment,
with an IQS rating of 91 PPHU.
"Honda prides itself on great fuel economy and
a fun driving experience, but vehicle quality has always been the top
priority," said Dick Colliver, executive vice president of American
Honda. "These IQS results help validate our ongoing quality efforts."
The 2007 Honda Civic lineup features a
well-equipped and technologically-advanced Civic Sedan and Civic Coupe,
the ultra-efficient Civic Hybrid, the dedicated natural-gas powered
Civic GX and the ultra-sporty Civic Si Coupe and Sedan.
The all-new 2007 Honda CR-V features a
sophisticated design that delivers near-luxury style along with
world-class refinement and four-cylinder engine efficiency. In addition,
three Honda manufacturing facilities received plant awards through the
study with East Liberty, Ohio receiving the Bronze plant award in
North/South America; Sayama, Japan; and Suzuka, Japan tying for Bronze
Award honors for plants in Asia Pacific.
All Photos: Honda
(June 6, 2007)