Home News Companies Events Guestbook Golf Contact

Automotive Intelligence - the web for automotive professionals and car enthusiasts




June 13, 2007

This Week:


© 1998 - 2007 Copyright &

Automotive Intelligence,
All Rights Reserved .
For questions please contact

Sex, Lies and The Drive for Perfection: Golfers will do almost anything in pursuit of the perfect game

Could golfers be America's most driven and obsessive athletes? A new survey from Lexus, in connection with the automaker's involvement with the upcoming U.S. Open Championship, reveals that golfers may be America's most fanatic and persistent athletes.

Whether it means skipping out on family obligations or forgoing their next raise, there's almost nothing they won't do to achieve perfection.

They are at this point of perfection: Ernie Els and Trevor Immelmann

In addition to the survey, Lexus has created a multi-faceted program to provide an unforgettable experience for U.S. Open attendees.

A Full Swing Golf simulator, located within the Lexus vehicle display tent, will allow golf enthusiasts to take their best shots on a virtual Oakmont course.

Players can compete for a chance to win a trip to the 2008 U.S. Open Championship.

Here are some of the results:

  • Abstinence Makes The Heart Grow Fonder
    Four out of ten golfers (43%) would readily give up sex for a month in order to have the perfect golf swing! (And more than one in five—22%—would give up their hair!)

  • The Price of Perfection
    Another 21% would be willing to sacrifice their next raise.

  • White Lies on The Green
    In their never-ending quest for perfection, a majority of golfers have told a white lie about where they were when they were actually playing golf (60%).

  • The Ferris Bueller Syndrome
    Two out of three golfers have skipped work in order to play golf (66%). More than four out of ten have skipped church or religious services (43%), and a similar percentage have bailed out on a family gathering (41%).

  • Heads Up, Ladies: If You Can't Beat 'Em, Join 'Em
    In what may well lead to a record number of women signing up for golf lessons, 43% of women who golf say the sport has improved their relationship with their significant other. *What Would Dr. Phil Say? Three out of ten golfers say if they had to choose, they'd rather have a perfect golf swing than a perfect marriage (30%).

  • The Young and the Restless
    More than seven out of ten young golfers ages 18-29 admit they've called in sick and gone to the course rather than to work (73%).

  • Forget Gas Mileage, How Many Clubs Can I Fit in Here?
    Nearly one out of every two golfers (49%) says when buying a car they check to see how many bags of clubs can fit into the trunk.

  • Swingers of a Different Kind
    More than one in five golfers (22%) say their golf skills beat their skills in bed or behind the wheel: they're better at golf than at sex or driving!

All Photos: Automotive Intelligence

(June 7, 2007)

   News   Companies   Management   Publications   Events   Guestbook   Search