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April 09, 2008
The dealer network will be selected from existing Nissan dealers, which will become specialized centers for the sales and servicing of Nissan’s new LCV product range. NNA is beginning discussions with its dealer body to prepare for the arrival of LCVs.
Canton, Center of LCV Manufacturing
Nissan’s facility in Canton, Miss., will become the designated manufacturing center for three LCVs, in core product segments in which Nissan currently does not compete in North America. In addition to the investment made for the tooling and development of the three vehicles themselves, Nissan will invest $118 million to expand Canton’s production facilities to manufacture LCVs,.
In order to accommodate the capacity necessary to manufacture LCVs, Nissan will not produce the next-generation Nissan Quest minivan and Infiniti QX56 luxury SUV at Canton. Further details of the production shift will be announced at a later time.
Nissan has partnered with Cummins Inc. for the development and supply of two diesel engines, which will meet 2010 EPA and CARB emissions standards. The engines will be tailored specifically for Nissan. The engines will be manufactured in the United States. Nissan also has partnered with ZF Friedrichshafen AG for the development and supply of an automatic transmission.
Nissan Global LCV Business Unit
Nissan’s LCV initiative represents one of Nissan’s global success stories. Nissan President and CEO Carlos Ghosn identified expansion of the company’s LCV business one of the breakthrough commitments under the Nissan Value-Up business plan – pledging to grow sales volume by 40 percent while doubling profit margin to 8 percent by the end of the 2007 fiscal year. Last year, Nissan announced that the LCV business unit achieved its Value-Up commitment one year ahead of schedule, a commitment that now has been surpassed through the achievement of global sales volume of 490,000 units in FY06 and exceeding 518,000 units in FY07.
Nissan LCVs are sold in 73 percent of the world’s markets, including Japan, China, Mexico, Europe and the Middle East. In Mexico last month, Nissan announced the production of a new LCV pick-up at its plant in Cuernavaca.
Nissan’s vision for growth in LCVs strives to attain a leadership position in the global LCV market in 2010. The “LEAP” Agenda for growth calls for: Launching new products; Enhancing quality; Accessing new territories; and promoting Partnerships.
As Nissan launches new products in new segments, the LCV line-up will remain within the limit of 8-ton GVW and will focus on maintaining the highest standard of quality.
(April 8, 2008)