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Manufacturers : North America

With a production of almost 15 million cars and trucks, North America represents nearly 25% of the total world wide production.

Traditionally the Big Three dominate the business, but others, especially the Japanese (more than 30% share in the US market) got into the American business as well.

North American Manufacturers

U.S. American

European Manufacturers

Alliances & Joint Ventures

Japanese Manufacturers

[General Motors]   [Ford Motor]   [DaimlerChrysler]   [BMW]   [Mercedes-Benz]  [Volkswagen]  [Volvo]  [Honda]  [Toyota]  [Nissan]

More recently the Germans, with BMW and Mercedes, now part of DaimlerChrysler, came in and started building up a serious competition. The share of local production of Japanese and Germans (excluding DaimlerChrysler) is up to 20% in 1997.

 

The alliances or joint ventures with Japanese companies was one way for the big American companies to learn the lean way of production. The set-up of the  New American plants help them to understand the Japanese way of making cars.

The Japanese companies had to produce within this market, because of local content and regulations issue. Toyota started a cooperation with General Motors in the early 80th, which went into the Nummi plant, the North American United Manufacturing  in Fremont California. Another alliance of General Motors is with Suzuki, represented in the CAMI plant.

Ford started its cooperation with Mazda early and it went into Autoalliance, with its plant in Flat Rocks.  Chrysler at least took some ideas from Kawasaki, when they defined their production system approach.

Today there are strong transplants and Japanese plants in the US. Germans are entering the area by two plants, as of BMW in Spartanburg and Daimler in Tuscaloosa. Others will follow, for sure. In our opinion its only a question of time for Volkswagen to set up a new operation in the US. We all remember , that Volkswagen had a subsidiary in Westmoreland, which was closed some 15 years ago.

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