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.October 15, 2003
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This Week:

• Chrysler Group President Dieter Zetsche Launches Production of All-New 2004 Dodge Durango at Newark Assembly Plant

• Honda Introduces Breakthrough Fuel Cell Stack that Operates at Below Freezing Temperatures

• BMW Z4 roadster: After a successful launch, refinements for its second model year

• Ford, Mazda Announce 21 Billion Baht (US$500 Million) Investment In Thailland

• Herbert Demel Appointed CEO Of Fiat Auto

• Mercedes-Benz Expands Its Market Position in North America and Asia in First Three Quarters of 2003

• General Motors is rewarded by the Asian American Advertising Federation as the Marketer of the year for its quality marketing efforts to the Asian American Community

• MINI Cooper Most Appealing Compact Car For Second Year In A Row

• Philippines To Become Ford's Asean Export Hub

• DaimlerChrysler fuel cell Sprinter to be field-tested by UPS

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General Motors is rewarded by the Asian American Advertising Federation as the Marketer of the year for its quality marketing efforts to the Asian American Community
 

New York City - The Asian American Advertising Federation (3AF) presented General Motors (GM) with the Marketer of the Year award at its fourth annual conference in New York City today. During the award ceremony, A Partnership, Inc, is also awarded as the Creative Agency of the Year two years in a row for its creative excellence in Asian American advertising. The NBA Player Yao-Ming of the "Houston Rockets" is named as the Newsmaker of the Year for his high news exposure and credibility of Asian athletics in the community. GM was recognized for its commitment to the Asian American market and comprehensive marketing approach including innovative advertising campaigns, community relations activities, events marketing, promotion programs and public relations initiatives.

"The Asian American Advertising Federation chose to bestow this honor on GM for its commitment and respect for the Asian American market," said Jon Yasuda, President of the Asian American Advertising Federation.

After retaining a new advertising agency, A Partnership, Inc. of New York late last year, and GM developed new marketing campaigns to introduce specific Cadillac and Buick vehicles to Asian American consumers. New television spots and print ads were created to speak to specific Asian American audiences in ways that are culturally relevant to them. GM also has sponsored many key organizations that support the advancement of Asian Americans, and participated in various Asian cultural events for the past few years.

"Armed with support of senior executives, we've pooled resources from various parts of the company including philanthropy, community relations, marketing, public relations, and employee resource groups and developed integrated and targeted marketing communications programs to reach Asian American customers," said Katherine Zhang, GM's Marketing Manager for the Asian American Market. "We are delighted to be recognized by the advertising community for our recent efforts to try new ideas and come up with different ways to communicate to Asian American consumers."

Through its philanthropic giving, community relations and marketing programs, GM supports programs and events that further the progress of the Asian American community both within and outside the company.

(October 10, 2003)