Ford
S-MAX Brings Thousands Of New Customers To The Blue Oval In
First Three Months
Half of
S-MAX customers are new to Ford brand
Top-of-the-line
Titanium model is favorite choice
Photo: Ford
COLOGNE -
The innovative Ford S-MAX, which combines style, space
and sporty design, is bringing thousands of new
customers to the Ford brand.
Three
months after the S-MAX went on sale in selected markets
across Europe, Ford has delivered nearly 9,000 of the
all-new people movers - and received more than 30,000
orders for the vehicle. Over half of those buying an
S-MAX are new to the Ford Blue Oval, according to market
research.
"We
are delighted with the response to the new S-MAX from
customers and the media," said Stephen Odell, vice
president, marketing, sales and service, Ford of
Europe.
"This confirms
our belief that customers want innovative solutions to their
driving needs. With 5+2 seats, a wide choice of engines and
expressive styling, the S-MAX offers motorists a fresh approach
that is proving hugely popular.
"The fact the
S-MAX is drawing new customers also demonstrates the broad
appeal of the Ford brand," Odell said. "Ford delivers
great-looking, well-engineered cars and driving enjoyment
without compromises. That's what the S-MAX is all about."
So far, the most popular
series is the "Titanium" model, with more than 50 per cent of
customers ordering this top-of-range model. Where it is an option,
around half of the buyers are specifying the seven-seat configuration.
More than 30 per cent of customers are also opting for new features such
as the skyline roof and Bluetooth® connectivity.
The S-MAX, along with the
new Ford Galaxy, features elements of Ford's "kinetic design"
language, expressing energy in motion and emphasizing Ford's dynamic
driving capabilities in an emotional way. It also features Ford's unique
FoldFlatSystem (FFS) for the rear passenger seats, as well as Ford's
Intelligent Protection System, which provides the latest driver
assistance and occupant protection technologies, including a new
driver's knee airbag.
The new Ford S-MAX was
fully developed in-house at Ford and is built exclusively at Ford's Genk
plant in Belgium. Production of the S-MAX, together with the new Ford
Galaxy, began in April 2006.
