Chrysler Brand Replacing Entire Model Lineup in '11

AUBURN HILLS, Mich. - The Chrysler Brand is experiencing a rejuvenation, and product is at the heart of it, replacing its full lineup with either all-new or significantly improved vehicles in just the next few months. As a sign of that change, the recently introduced all-new Chrysler winged badge logo will rightfully adorn all this new metal as it rolls out to the public.

The Brand itself is further defining itself, as well.

"What Chrysler Brand will be, and what will make it unique, is that it will give people beautiful shapes, which would otherwise be out of reach. It will always deliver a bit more than the customer expects," said Olivier Francois, Chrysler Brand President & CEO. "At every turn, Chrysler Brand and its vehicles will deliver what people deserve, not just what they expect. It will take appointments – design, technology, and engines, to name a few – that were borne for a few and deliver them to the masses."

Vehicles like the all-new, next generation 2011 Chrysler 300

The iconic flagship, which has been the most awarded vehicle in automobile industry history, will debut its much anticipated, all-new model later this year.

Expect more of the head-turning styling, acclaimed driving dynamics and an even more befitting interior when this vehicle comes to market.

Then there's the Chrysler 200

With so much change intended for the upcoming 2011 Chrysler 200 sedan, the Company was driven to bestow a new nameplate on the car, as it deserves its own space and identity in the mid-size sedan segment. The Chrysler 200 will provide drivers a beautifully inspired sedan that doesn't compromise safety or practicality, while offering an extraordinary level of standard content, all at a surprising value.

Including elements from the 200C show car revealed in recent years on the auto show circuit, this vehicle will now compete head-to-head with the best of the mid-size segment, be it in looks, motoring excitement, refinement… what have you. A convertible version, one that is a true four-seat sedan, will follow.

The new Chrysler 200 sedan offers consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content.

Virtually every system in the sedan is new or upgraded for 2011, giving the Chrysler 200 its own identity and space in the highly competitive mid-size sedan segment. Exterior and sheet metal upgrades include: front and rear fascias and fenders, a new grille featuring the new Chrysler brand winged badge, new hood, LED positioning light pipe in front headlamps, rear deck lid and exterior mirrors, new projector headlamps and fog lamps, new LED taillamps and an LED center high-mounted stoplight.

With the all-new interior for 2011, customers will step into a level of craftsmanship, content and comfort that is world-class. The all-new instrument panel, bezels, gauge face and new Chrysler steering wheel transform the driver's seat into an elegant atmosphere. Upgraded seats with a new design that incorporates more cushion material and revised spring geometry, as well as new leather and cloth seating materials, envelop the driver and passenger.

The new 2011 Chrysler 200 provides drivers an agile, confident, handling performance in all driving situations, whether it's commuting to work, a weekend adventure on twisty roads or going out with family and friends. Virtually every part of the suspension has been retuned or redesigned for 2011. A new and improved powertrain lineup also contributes to the new 200 sedan's driving experience. The 2011 Chrysler 200 is offered with the proven 2.4-liter World Gas Engine or the available new 3.6-liter Pentastar V-6 engine which provides an even more exhilarating driving experience that offers customers the best of both worlds – best-in-class V-6 horsepower and exceptional fuel economy. The new 3.6-liter Pentastar V-6 engine produces 283 horsepower and 260 lb.-ft. of torque, and is mated to the 62TE six-speed transmission.

The 200 sedan is an exciting alternative for customers that want style and substance, all at a surprising value.

The starting U.S. Manufacturer's Suggested Retail Price (MSRP) is:

Chrysler 200 LX: $19,995 (including $750 destination) Chrysler 200 Touring: $21,995 (including $750 destination) Chrysler 200 Limited: $24,495 (including $750 destination)

Photo: Chrysler

(Nov. 15, 2010)

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