The new BMW 7 Series represents sporting poise and luxurious comfort
Munich - The new BMW 7
Series is set to reinforce its position as the most innovative sedan in
the luxury segment. The flagship model series of the BMW fleet embodies
sporting elegance, refined powertrain technology and luxurious comfort
in equal measure. And now, by making a clear step up in terms of product
substance, the Sedan is set to underline its leadership.
New LED headlights, an
upgraded interior with optimised soundproofing, markedly improved ride
comfort, a comprehensive selection of optional equipment and
state-of-the-art safety technology combine to create an in-car
experience from the top drawer. A line-up of either new or optimised
drive systems, including the world’s most powerful six-cylinder in-line
diesel engine and the second-generation BMW ActiveHybrid 7, set new
performance and efficiency benchmarks.
Dynamic lines and perfectly balanced
proportions continue to lie at the heart of the BMW 7 Series Sedan’s
sporty and elegant presence. The most eye-catching feature of the new
BMW 7 Series are the new LED headlights with hallmark BMW corona rings
and a smart accent strip, which now ensure the new BMW 7 Series projects
a distinctive appearance at night as well. The modified BMW kidney
grille with nine slats – instead of the previous 12 – and revised front
apron set the new model apart from its predecessor.
The new BMW 7 Series Sedan will hit the
ground running in 2012 armed with new and comprehensively revised
engines which are extremely economical and low on emissions and channel
their power to the driven wheels through an intelligent eight-speed
automatic transmission. Technology such as the Auto Start-Stop function,
Brake Energy Regeneration, the Driving Experience Control switch with
ECO PRO mode with extended functions and coasting mode pave the way for
additional fuel saving.
Alongside the flagship BMW 760i with its
12-cylinder powerplant, there is a choice of the BMW 740i with a new BMW
TwinPower Turbo six-cylinder in-line engine or the BMW 750i with a
revised V8 petrol engine. The six-cylinder diesel engines in the BMW
730d and BMW 740d likewise offer drivers the combination of increased
output and lower fuel consumption.
Making its debut, meanwhile, is the new
BMW 750d xDrive. Under its bonnet lies the new M Performance TwinPower
Turbo six-in-line diesel engine – the world’s most powerful diesel
engine of its kind. Rounding off the range is the second-generation BMW
ActiveHybrid 7 combining a new TwinPower Turbo six-cylinder in-line
petrol engine with a 40 kW/55 hp electric motor for significantly
reduced emissions.
BMW ConnectedDrive: intelligent
integration is the key to comfort and assurance at the wheel along with
unbeatable safety. A unique combination of driver assistance systems and
mobility services allows the BMW 7 Series to once again demonstrate its
innovative edge and technical eminence over its rivals. To this end, the
BMW ConnectedDrive portfolio includes impressive new features that
enable the Sedan to maintain its leading position in the luxury segment.
Among the systems helping to maximise
safety are BMW Night Vision + Dynamic Light Spot with pedestrian
recognition technology (unique in the premium segment), the anti-dazzle
LED High-Beam Assistant, Driver Assistant Plus with Lane Departure
Warning and Cruise Control with Stop & Go function, Active Protection
with automatic fatigue recognition and Speed Limit Info including the No
Passing Info display using road sign symbols. A more powerful operating
system governing the central Control Display ensures the entertainment
programs are simpler to operate, optimises office and online services,
and makes using the telephone that much easier. The Professional
navigation system, meanwhile, is now more powerful and features new and
ultra-sharp map graphics and 3D city mode.
