Enhancements include
ride and handling, interior features and connectivity
DETROIT – The Chevrolet
Spark, a mini-car currently sold in 100 markets worldwide, will debut in
the U.S. later this year with new features specifically targeted to
appeal to the urban millennial market.
“We listened to what
young people said they wanted in a car. Our engineers tuned and equipped
the Chevrolet Spark specifically for first-time buyers and city dwellers
in North America,” said Chris Perry, vice president of Chevrolet Global
Marketing. “Spark is the perfect urban car because we’ve made it easy to
drive, easy to park and easy to own.”
To tackle the challenges of urban driving
environments, several Spark features are tailored to North American
consumers, including:
Giving the Spark the ability to
conquer steep inclines and declines with Hill Start Assist and
equipping the Spark with a sixth sense with Panic Brake Assist –
both standard on Spark and new to the mini-car segment in North
America.
Hill Start Assist aids drivers in
cities known for hilly terrain – such as San Francisco – by holding
the vehicle in place while the driver switches from the brake pedal
to the gas.
Panic Brake Assist detects situations
where emergency breaking is needed and automatically engages maximum
braking force.
Squeezing Spark into the tightest of
parking spaces with a length of only 144 inches and 63 inches wide,
which is 37 inches shorter and 8 inches narrower than the Chevy
Cruze.
Connecting Spark owners to their
friends, music, videos and photos with a radio that features a
seven-inch diagonal color touch screen equipped with the Chevrolet
MyLink infotainment system, which provides users with access to
Pandora and Stitcher, Bluetooth and navigation. MyLink also makes it
possible to connect a smartphone or other USB device to play movies,
display pictures and download contacts for hands-free calling,
allowing for a full in-vehicle media experience.
Packing extra horsepower under the
hood with modifications to the engine displacement and enhancements
to the ride and handling, giving the Spark more power and better
handling at higher speeds.
Hooking up the Spark with 15-inch
wheels, making it the only vehicle in the segment to come standard
with alloy wheels and increasing its performance and style street
cred.
Giving the Spark a facelift with a
deeper grille and restyled fog lamps for a sportier, more aggressive
style.
The Spark will arrive in Chevrolet
showrooms later this year.
