Fashion Designers Tommy Hilfiger And Betsey Johnson Get Behind The Wheel For GM's Concept:Cure
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Two Specially Designed Chevrolet Cavaliers Hit The Road In The Fight Against Breast Cancer 
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Chevrolet Cavalier Tommy Hilfiger Edition

Photo: GM

Chevrolet Cavalier  Betsey Johnson Edition

Photo: GM

This year, Concept:Cure hits the road on September 14, the start of General Motors Fashion Week in New York, where the Tommy Hilfiger and Betsey Johnson Cavaliers will debut. A sweepstakes will run from October 1, 2000 through March 31, 2001, where consumers who make a minimum pledge of $10 to Concept:Cure will be entered to win the grand prize, a 2000 Chevy Cavalier Z24 Coupe, or one of two first place prizes - a trip to New York and visit to either the Hilfiger or Johnson studios to be fitted for an outfit. 

The two Concept:Cure Chevy Cavaliers will tour the country with appearances at shopping malls, college campuses and auto shows. The cars will raise awareness about breast cancer and the need for early detection and prevention measures among both the Chevy Cavalier's and Concept:Cure's strongest target market, young women (under age 35), and help raise funds to fight the disease. The vehicles will be featured in print advertising that breaks in entertainment weeklies including Rolling Stone and People in October (to coincide with National Breast Cancer Awareness Month) and women's magazines in November. 

Tommy Hilfiger and Betsey Johnson visited the General Motors Design Center in Warren, Mich. this past spring to meet their automotive counterparts, learn more about the Cavalier's brand personality, and to start formulating their vision for an automobile. Working closely with GM Design Staff, these divergent design worlds came together with unique perspectives on color, fabrics, materials and accessories to put two truly one-of-a-kind vehicles on the road for a cure. 

The exclusive Tommy Jeans Cavalier has a sleek, street-wise look that features indigo denim carpet and headliner, racy red leather bucket seats and matching steering wheel, roll bar and 4-pipe chrome-tipped exhaust. The exterior of the monochromatic color scheme on this five-speed 2000 Chevy Cavalier sedan is highlighted with subtle racing flames and the Tommy Jeans logo. Inside, red speakers and a cell phone on the console complete the look. 

The 2000 Chevy Cavalier Z24 coupe automatic dream machine designed by Betsey Johnson purrs with a hot pink paint job in a flecked-diamond finish with her signature pin-up girl logo on the hood. The interior features a pink faux fur carpet, green leopard skin seats, a rhinestone dashboard and an instrument panel touched with faux gemstones. Unique Betsey Johnson amenities include a cell phone in the armrest, a perfume bottle in the console, a fold out make-up kit in the glove box and a few velveteen throw pillows in the back seat. 

Tommy Hilfiger is a returning designer to GM's Concept:Cure. In 1998, the designer put his signature touches on the GMC Jimmy for Concept:Cure. 

General Motors' Concept:Cure has raised and distributed $3.3 million to date to a number of organizations including the National Alliance of Breast Cancer Organizations (NABCO), National Breast Cancer Coalition (NBCC), Georgetown University's Nina Hyde Center for Breast Cancer Research, Gilda's Club, Ovarian Cancer Research Fund and the Evelyn Lauder Breast Cancer Research Center. 

General Motors has been the exclusive automotive sponsor of New York's 7th on Sixth collections since 1993 and became title sponsor in 1998. GM developed Concept:Cure as an extension of its relationship with the fashion industry and to demonstrate its commitment to women and the issues that are important to them. 

(September 14, 2000)