| DEARBORN, Mich. - Ford Motor Company advanced its strategy in
e-commerce by announcing a new partnership with ZoneTrader.com to create a new process for
the disposal of a wide variety of its surplus capital equipment. Under the agreement
announced today, ZoneTrader.com will be responsible for managing the disposition through
their online marketplace of all of Ford's capital equipment that is not covered under
service contracts with the original manufacturers. These items include machine tooling
equipment, office furniture and other capital equipment. ZoneTrader.com will manage the
auditing of the surplus goods, test and refurbish them as needed, and sell them with a
money-back guarantee through an online marketplace operated at its web site. Ford also
will become an investor in ZoneTrader.com.
"For the first time, our used assets will be available to both the automotive and
non-automotive markets," said Carlos Mazzorin, Ford Motor Company group vice
president - Global Purchasing and South America. "One of our biggest challenges is to
improve asset utilization and recovery. Today's announcement brings the full power and
speed of the Internet to that challenge," he said.
"As the world's second largest auto manufacturer, it's essential that we
efficiently dispose our excess equipment," said Brian Kelley, Ford Motor Company vice
president and president, ConsumerConnect. "By taking surplus items off our hands and
using auctions over the Web to determine their fair market value, ZoneTrader.com will
provide us a tremendous service," Kelley added. "They also have established
methods for tracking the entire process," he said.
Initally, ZoneTrader.com is providing asset disposition services for Ford's Cleveland
Engine Plant No. 1. After a successful completion of the Cleveland project, Ford and
ZoneTrader.com plan to expand the relationship to other Ford plants in the U.S. Ford will
employ the ZoneTrader.com Strategic Warehouse Advisory Team (SWAT) service to help develop
processes for tracking and storing some surplus assets within its own sites while they
wait for their sale at auction.
Ford Motor Company has announced a number of strategic partnerships and alliances that
have moved the company to the forefront of e-commerce and business-to-business ventures
over the Internet. On Feb. 25, Ford, General Motors and DaimlerChrysler announced the
formation of a single business-to-business Internet-based supplier exchange that would
create the world's largest virtual marketplace. Ford also became the first partner with
Microsoft's CarPoint, the leading independent all-brands, online automotive buy and
referral business. With Yahoo!, Ford entered into a groundbreaking Internet site that
allows Ford Motor Company customers to set up their own personal auto page through
Yahoo!Autos or OwnerConnection. A joint venture with TeleTech Holdings will consolidate
Ford's customer contact centers around the world with a central data base.
(March 9, 2000) |